Compass was looking for a new, vibrant explainer video for their new and improved service offering and brand design. The goal was to emphasize their complexity through simple geometric shapes and lines and accessible wording that works with the new website design and materials.
Switch Craft, published by Random House/Potter Craft, features 20 ultra-modern projects that are equal parts fashion and function. Using sewing techniques and terminology, technology is presented as beautiful and accessible.
Making technology accessible to a wide audience means making it easy to understand through visual imagery. Here are some examples of Alison’s illustrations and diagrams that work in conjunction with the photography and text as reference materials for those new to electronics.